Airtel Nigeria is said to be the second largest telecommunications company in the country, second to MTN. The company’s history is pockmarked by many changes, making its resilience a marvel. Since becoming Airtel Nigeria, the company has continued to operate as a major player in the Nigerian telecommunications sector, offering a range of services, including …
How To Make Great Ads (Lessons From Airtel) (Case Study) Read More »
In the dynamic landscape of marketing, success is not just about executing campaigns; it’s about understanding the impact of those marketing efforts. Whether you’re starting a small business or you own a medium business, the key to sustained growth lies in deciphering the metrics that truly matter. Here are five crucial metrics that will guide …
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Whether you’re a seasoned marketer or just dipping your toes into the digital marketing activities for your brand, these 10 key elements will serve as guide towards a successful campaign. 1. Set Clear Objectives: Before embarking on your marketing journey, define your goals. Are you aiming to boost brand awareness, drive sales, or engage with …
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