Airtel Nigeria is said to be the second largest telecommunications company in the country, second to MTN. The company’s history is pockmarked by many changes, making its resilience a marvel. Since becoming Airtel Nigeria, the company has continued to operate as a major player in the Nigerian telecommunications sector, offering a range of services, including …
How To Make Great Ads (Lessons From Airtel) (Case Study) Read More »
Thinking of launching a new product or service? Then having a solid go to marketing (GTM) strategy is vital for success. When you have the right GTM strategy, you are much better placed to connect with your target audience and make your launch a hit.
Do you know 85% of customers trust online reviews as much as personal recommendations! Imagine coming online to see your brand being dragged in the mud from a single customer’s experience. Responding to a social media crisis effectively is crucial for your brand to maintain its reputation and trust among your audience. Ideally, the best social …
Captivating video content is the key to engaging your audience and building a strong brand presence. Whether you’re a seasoned content creator or just starting, the right tools can make all the difference. In this blog post, we’ll explore the top five apps that can elevate your video content creation game and help your brand …
Top 5 Apps to Create Video Content for your Brand Read More »
Creating a buzz around your event is crucial for its success. Whether you’re organizing a product launch, conference, or community gathering, effective event marketing can significantly impact attendance and overall engagement. This guide will walk you through essential tips, strategies, and real-life examples to help you create a buzz that resonates with your target audience. …
Creating Buzz: A Guide to Successful Event Marketing Read More »
If you’re planning to gain the attention your brand needs in 2024, then steering clear of common mistakes is essential for success. In this post, we’ll explore the key branding blunders to avoid in 2024, ensuring your brand remains at the forefront of your industry. Here are a few critical do’s and don’ts to achieve …
Branding Mistakes to Avoid in 2024: A Comprehensive Guide for SEO Success Read More »
Here are ten AI and chatbot tools that were popular for boosting productivity at work. OpenAI’s ChatGPT is a language model that can be used to build conversational agents, chatbots, and more. It’s versatile and can be fine-tuned for various applications. Link: OpenAI ChatGPT Microsoft Bot Framework allows developers to build, connect, test, and deploy …
Top 10 AI & Chatbot Tools to Boost Productivity at Work Read More »
In the dynamic landscape of marketing, success is not just about executing campaigns; it’s about understanding the impact of those marketing efforts. Whether you’re starting a small business or you own a medium business, the key to sustained growth lies in deciphering the metrics that truly matter. Here are five crucial metrics that will guide …
5 Metrics to Measure the Success of Your Marketing Efforts Read More »
Whether you’re a seasoned marketer or just dipping your toes into the digital marketing activities for your brand, these 10 key elements will serve as guide towards a successful campaign. 1. Set Clear Objectives: Before embarking on your marketing journey, define your goals. Are you aiming to boost brand awareness, drive sales, or engage with …
10 Essential Elements for Your Next Digital Marketing Campaign Read More »
What an enlightening conversation on “Women in Industry” at the Equipment & Manufacturing West Africa Exhibition & Conference with Titilola Sodipo, BELEMA KOLEOSO, Aissatou diouf and Owen Inyang! The panel discussion, animated by our chief consultant Viviane MIKE-EZE, addressed the challenges and opportunities for Women in Industry and ways to boost their career development. The panelists …
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