News & uPDATES
How To Make Great Ads (Lessons From Airtel) (Case Study)
Airtel Nigeria is said to be the second largest telecommunications company in the country, second to MTN. The company’s history is pockmarked by many changes, making its resilience a marvel. Since becoming Airtel Nigeria, the company has continued to operate as a major player in the Nigerian telecommunications sector, offering a range of services, including
How To Develop A Go To Marketing Strategy For Your Brand
Thinking of launching a new product or service? Then having a solid go to marketing (GTM) strategy is vital for success. When you have the right GTM strategy, you are much better placed to connect with your target audience and make your launch a hit.
How to Turn Around a Social Media Crisis
Do you know 85% of customers trust online reviews as much as personal recommendations! Imagine coming online to see your brand being dragged in the mud from a single customer’s experience. Responding to a social media crisis effectively is crucial for your brand to maintain its reputation and trust among your audience. Ideally, the best social
Top 5 Apps to Create Video Content for your Brand
Captivating video content is the key to engaging your audience and building a strong brand presence. Whether you’re a seasoned content creator or just starting, the right tools can make all the difference. In this blog post, we’ll explore the top five apps that can elevate your video content creation game and help your brand
Creating Buzz: A Guide to Successful Event Marketing
Creating a buzz around your event is crucial for its success. Whether you’re organizing a product launch, conference, or community gathering, effective event marketing can significantly impact attendance and overall engagement. This guide will walk you through essential tips, strategies, and real-life examples to help you create a buzz that resonates with your target audience.
Branding Mistakes to Avoid in 2024: A Comprehensive Guide for SEO Success
If you’re planning to gain the attention your brand needs in 2024, then steering clear of common mistakes is essential for success. In this post, we’ll explore the key branding blunders to avoid in 2024, ensuring your brand remains at the forefront of your industry. Here are a few critical do’s and don’ts to achieve