Airtel Nigeria is said to be the second largest telecommunications company in the country, second to MTN. The company’s history is pockmarked by many changes, making its resilience a marvel. Since becoming Airtel Nigeria, the company has continued to operate as a major player in the Nigerian telecommunications sector, offering a range of services, including …
How To Make Great Ads (Lessons From Airtel) (Case Study) Read More »
Thinking of launching a new product or service? Then having a solid go to marketing (GTM) strategy is vital for success. When you have the right GTM strategy, you are much better placed to connect with your target audience and make your launch a hit.
Do you know 85% of customers trust online reviews as much as personal recommendations! Imagine coming online to see your brand being dragged in the mud from a single customer’s experience. Responding to a social media crisis effectively is crucial for your brand to maintain its reputation and trust among your audience. Ideally, the best social …
In the dynamic landscape of marketing, success is not just about executing campaigns; it’s about understanding the impact of those marketing efforts. Whether you’re starting a small business or you own a medium business, the key to sustained growth lies in deciphering the metrics that truly matter. Here are five crucial metrics that will guide …
5 Metrics to Measure the Success of Your Marketing Efforts Read More »
Whether you’re a seasoned marketer or just dipping your toes into the digital marketing activities for your brand, these 10 key elements will serve as guide towards a successful campaign. 1. Set Clear Objectives: Before embarking on your marketing journey, define your goals. Are you aiming to boost brand awareness, drive sales, or engage with …
10 Essential Elements for Your Next Digital Marketing Campaign Read More »
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